Diamond Roof Tiling & Restoration
Your Website Review
55/100
Current Website Score
You've built a solid reputation—4.9 stars and 64 glowing reviews—but your website isn't doing that reputation justice. Let's fix that.
What's Working Well
Your reputation is exceptional
97% of your Google reviews are 5-star. Customers consistently praise your honesty, quality work, and the fact that you're hands-on throughout projects. That's rare in the roofing industry and incredibly valuable.
You've got proven credentials
Over 20 years in business, industry awards (MBA Award, Roofing Project of the Year), and partnerships with recognised brands like Stratco and Bondor. These are powerful trust signals—they just need better placement on your site.
Customers love your honest approach
Multiple reviews mention that you only recommend repairs when necessary, not upsells. In an industry where trust is everything, this sets you apart—but your website doesn't showcase this strength yet.
What's Holding You Back
Your website shows a "Not Secure" warning
Your site uses http instead of https, so browsers display a warning to visitors. Google penalises sites without secure connections, and over 80% of people will leave immediately when they see that warning. You're losing potential customers before they even read about your services.
People can't find your phone number quickly
Your phone number isn't visible at the top of the page—visitors have to scroll to find it. Research shows 60-70% of local service customers prefer to call rather than fill out forms. If they can't see your number immediately, they'll ring a competitor instead.
The design looks outdated
The black background and 2008-era layout make the site feel old. When people search for roofing services, they decide within 8 seconds whether to trust a business. An outdated website suggests outdated service—even though your work is anything but. This visual first impression is costing you 70-80% of visitors.
Too many logos compete for attention
There are 8-10 different logos crowded at the top—suppliers, certifications, awards—making it unclear which business this website belongs to. Visitors need to see your company name first. Partner logos are valuable, but they should support your brand, not compete with it.
Missing trust credentials customers expect
Queensland law requires roofing contractors to display their QBCC licence number, but it's not visible on your site. Customers often check for this before calling. Your ABN and insurance details are also missing. These aren't just formalities—they're deal-breakers for cautious homeowners.
Your site is invisible to modern search tools
When people ask ChatGPT or Google's AI "Who's a reliable roofer in Brisbane?", your website scores just 20 out of 100 for discoverability. The site lacks the structured information these tools need to recommend you. As more people search this way, you're losing ground to competitors who've adapted.
What Changes When We Fix This
A redesigned website built on your existing strengths will:
- Put your phone number front and centre—so people who want to call can reach you instantly
- Display your QBCC licence, ABN, and insurance details prominently—building immediate trust
- Showcase your 4.9-star rating and honest-advice reputation above the fold—converting visitors faster
- Load quickly on mobile phones—because most of your customers are searching on the go
- Use a clean, modern design that matches the quality of your work—keeping visitors engaged
- Make you visible to AI search tools—so you show up when people ask for recommendations
- Secure your site with https—removing the warning and boosting your Google ranking
You've spent 20 years building trust one roof at a time. Your website should reflect that, not undermine it.
We've put together a detailed plan for how to bring your website up to the standard your reputation deserves.
No high-pressure sales. No jargon. Just a straightforward 30-minute conversation about what's possible.
If you'd like to see what a modern site could do for your business, let's chat.
Website reviewed May 2026
Diamond Roof Tiling & Restoration · Brisbane QLD