Your website health check
Your website is holding back your business from reaching more customers
You've earned 65 Google reviews with a 4.9-star average — that's exceptional. 97% of your customers gave you five stars. People consistently praise your honesty, quality work, and the fact that you personally work on their roofs.
Your experience and track record are strong selling points — but they're not prominently displayed on your website where new customers can see them.
Your reputation is excellent, but your website isn't doing it justice. Here are the specific issues causing you to lose customers:
What this means: Your site uses an old web address format (http instead of https). Modern browsers display a "Not Secure" warning in the address bar — some even show a full-screen warning before people can visit your site.
How this affects you: More than 80% of visitors will close the page immediately when they see this warning. Google also ranks insecure websites lower in search results. You're losing customers before they even see your excellent reviews.
What this means: When someone opens your website on their phone, they have to scroll down to find your phone number.
How this affects you: 60–70% of local service customers prefer to call rather than fill out a form. If they can't see your number immediately, many will go back to Google and call the next roofing company instead. This is one of the easiest ways to get more enquiries.
What this means: Your website uses a black background with grey text. This style was popular years ago, but it's now difficult to read — especially on mobile phones in bright sunlight.
How this affects you: People decide whether to trust a website within 8 seconds. The dark colour scheme makes you look less professional than your competitors who use clean, modern designs with real project photos. Around 70% of mobile visitors leave immediately because the site looks outdated or hard to trust.
What this means: Google measured your website's loading speed at 29 out of 100 on mobile phones — that means pages take nearly 50 seconds to fully load.
How this affects you: Most people will give up and go elsewhere if a page takes more than 3 seconds to load. Slow websites also rank lower in Google search results, meaning fewer people find you in the first place.
What this means: Your website doesn't display your QBCC licence number, ABN, or insurance details.
How this affects you: Queensland law requires roofing contractors to display their QBCC licence. Customers specifically look for this before getting quotes — if they can't find it, they'll assume you're not properly licensed and move on to a competitor who clearly displays their credentials.
More phone calls: With your number visible at the top of every page and a modern, trustworthy design, you'll capture the customers who currently leave within seconds.
Higher Google ranking: A secure, fast-loading website with proper technical setup will rank higher in local search results, meaning more Brisbane homeowners find you when they search for roof restoration.
Your reviews work harder: When your 4.9-star rating is prominently featured alongside real project photos and customer quotes, visitors will trust you immediately instead of shopping around.
Professional credibility: Displaying your QBCC licence, 20+ years of experience, and insurance credentials front and centre shows you're a legitimate, established Brisbane business — not a fly-by-night operator.
You've built an excellent reputation over 20 years, but your website isn't converting that trust into enquiries. The good news: these are all fixable issues.
We've prepared a detailed plan showing exactly what needs to change and how your new website would look and function. This includes:
We'd like to walk you through this review in a quick 30-minute conversation. We'll show you exactly what's not working, what your competitors are doing differently, and what your new website could look like.
No pressure, no obligation — just an honest conversation about your website.
This review was prepared specifically for Diamond Roof Tiling & Restoration in May 2026.